Before Innovative Pet Lab (IPL) became a nationally recognized name in pet health and wellness, it began with a moment of frustration and a question that wouldn’t let go. “Why is it so hard for pet parents to understand what’s really going on inside their pets’ bodies when we know the science exists?” asked Jamie…
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Springland Pets began with a moment of clarity that founder Shannon Ross couldn’t shake: dogs had evolved into full-fledged family members, but the products designed for them hadn’t kept pace. As a design-minded dog parent herself, she saw a major disconnect between what modern consumers wanted and what the industry offered — uninspired products that…
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For emerging brands, inventory management can be both an opportunity and a challenge. The ability to manage stock effectively can mean the difference between delighting customers and losing sales. To help SKU brands navigate this critical piece of the business, we spoke with partner Cin7 to provide an overview of inventory management — why it…
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As the “Make America Healthy Again” (MAHA) movement gains momentum, companies face uncertainty in a changing landscape as new regulations are being passed at the state and federal level that will require label review, potential modification and possibly reformulation to ensure compliance. For example, the U.S. Food and Drug Administration (“FDA”) has taken action to…
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When Laurel Orley co-founded Daily Crunch in 2020, she left behind more than a decade at Unilever to pursue something deeply personal. The inspiration came from her Aunt Diane Orley, who had discovered an ancient sprouting technique while living in India more than 20 years ago. By pairing it with a unique dehydration process, Orley…
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For Waka Coffee, what began as a caffeine fix in a cramped New York City kitchen has grown into a mission-driven brand reimagining what instant coffee can nd should be. In 2018, while balancing a full-time undergraduate program and a full-time job in New York, founder David Kovalevski struggled with cramped kitchen space and expensive…
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