The SKU Report Page

CPG Startup Guide to Addressing MAHA 700 500 Hillary Hughes and Jake Riggs

CPG Startup Guide to Addressing MAHA

As the “Make America Healthy Again” (MAHA) movement gains momentum, companies face uncertainty in a changing landscape as new regulations are being passed at the state and federal level that will require label review, potential modification and possibly reformulation to ensure compliance. For example, the U.S. Food and Drug Administration (“FDA”) has taken action to…

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From Crunch to Conquest: The Daily Crunch Story 700 500 Michelle Breyer

From Crunch to Conquest: The Daily Crunch Story

When Laurel Orley co-founded Daily Crunch in 2020, she left behind more than a decade at Unilever to pursue something deeply personal. The inspiration came from her Aunt Diane Orley, who had discovered an ancient sprouting technique while living in India more than 20 years ago. By pairing it with a unique dehydration process, Orley…

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Brewing a Better Cup of Coffee with Waka Coffee 700 500 Michelle Breyer

Brewing a Better Cup of Coffee with Waka Coffee

For Waka Coffee, what began as a caffeine fix in a cramped New York City kitchen has grown into a mission-driven brand reimagining what instant coffee can nd should be. In 2018, while balancing a full-time undergraduate program and a full-time job in New York, founder David Kovalevski struggled with cramped kitchen space and expensive…

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DUDE Wipes Lands Major Investment to Accelerate Growth 1024 537 Michelle Breyer

DUDE Wipes Lands Major Investment to Accelerate Growth

SKU celebrates an investment in DUDE Wipes by TSG Consumer a global leader in consumer-focused investing Founders Sean Riley  (Chief Executive Dude), Jeff Klimkowski (CFO) and Ryan Meegan (CMO) will retain significant ownership stakes and will continue to lead the company in their current executive roles. DUDE Wipes is an alumnus of SKU (then Incubation…

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Vegan Jerky Brand Balances Purpose and Profitability 1024 576 Michelle Breyer

Vegan Jerky Brand Balances Purpose and Profitability

Like many of the best brands, All Y’alls Foods emerged from a deeply personal journey. Through careful research, he realized founder Brett Christoffel could address the protein demands of humans through plants. In 2018, he launched All Y’alls Foods, which makes plant-baed proteins and snacks. read more
Chief Executive Dude Gets to the Bottom of DUDE Wipes’ Success 700 500 Michelle Breyer

Chief Executive Dude Gets to the Bottom of DUDE Wipes’ Success

DUDE Wipes has become a household name through grit and a strong determination to differentiate the brand from everything else in the $10 billion toilet paper market. read more