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Michelle Breyer

Standing out from the Pack: Q&A with Kady Sandel 700 500 Michelle Breyer

Standing out from the Pack: Q&A with Kady Sandel

When you walk into a store, you easily can be overwhelmed by the sheer volume of products on the shelf. In a market with thousands of companies are selling similar products, how do you break through the noise to reach your target consumer? We spoke brand strategist and designer Kady Sandel with Aventive Studio, an Austin-based…

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Apply now to Austin Track 10 700 500 Michelle Breyer

Apply now to Austin Track 10
Austin-based SKU is accepting applications for its 10th Austin cohort through Oct. 31st. The ideal SKU company has traction in the market, a compelling founder story and annual revenues of $250K or greater read more
Seth Werner Talks about the Power of Pricing 700 500 Michelle Breyer

Seth Werner Talks about the Power of Pricing
Pricing is unique in that it is the one opportunity for the firm to capture value. read more
From Restaurant to CPG: How to Keep the Special Sauce 700 500 Michelle Breyer

From Restaurant to CPG: How to Keep the Special Sauce
We spoke with Matt about his experience working to grow a brand that came out of a successful restaurant while maintaining the “special sauce” of what makes it unique. read more
A Case Study in Rebranding: Macro Snacks becomes HA! 700 500 Michelle Breyer

A Case Study in Rebranding: Macro Snacks becomes HA!
Track 9 brand rebranded from Macro Snacks to HA! to appeal to reach a larger market. read more
The Power of Objective Consumer Feedback 700 500 Michelle Breyer

The Power of Objective Consumer Feedback

Highlight in-home consumer testing experience Founders of many emerging brands often depend upon friends and family to provide feedback on their products. While that can be helpful – and cost effective – in the beginning, it has its shortcomings. Unfortunately, many of those closest to us may tell us what we want to hear rather…

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