Adam Feller is the founder of Avidity Creative, a branding and design agency for emerging CPG food and beverage brands. With over a decade of experience, he specializes in helping brands disrupt categories and compete with industry giants through strategic, eye-catching packaging. His work for brands like BLK & Bold Coffee, Mothership Coffee Roasters, GEEM, Fanci Freez and Tacotarian has earned recognition from The Specialty Food Association Sofi Awards, LogoLounge, The Dieline, and FoodBevy. Adam is passionate about challenging conventional branding wisdom and helping CPG brands make smarter, bolder creative decisions.