Creating Lasting Change in CPG
SKU: The Nation's Leading Consumer Products Accelerator

The SKU Ecosystem

SKU surrounds stellar startups with a powerful ecosystem that provides the tools and skills necessary to scale.

Founders

SKU’s 12-week program includes a best-in-class curriculum and hand-picked teams of rock-star mentors to help brands successfully scale.

> Apply Now

Mentors

Join SKU’s community of more than 700 industry experts, investors, successful entrepreneurs, all dedicated to helping passionate founders build their brands.

> Become a SKU Mentor

Partners

Connect with SKU’s powerful community of CPG founders and industry leaders and stay on top of the latest trends in CPG.

> Sponsor SKU

What We Do

SKU provides an ecosystem that creates lasting change in CPG by providing all the resources founders need to accelerate the growth of their brands.  SKU’s world-class program is driven by a community of the nation’s top CPG leaders, successful founders and industry experts. Our intensive programs offer best-in-class education, hand-picked teams of  mentors and access to retailers and investors, all dedicated to building brands that change lives.

Introducing the Fall '25 Track

18 Chesnuts
cMOSS Beauty
Dogistry
FocusFuel
Lotza
Thanks Danks
ULU Foods
Wild Monkey Bar

Testimonials

“I felt SERIOUSLY taken care of by my mentor team throughout the entire program. The mentors are the bees knees and give a ton of the founders. I would whole heartedly recommend the SKU program for any entrepreneur who is serious about scaling their CPG business.”

Heather Kelly, Heather's Choice

“I can enthusiastically say that Kif’s time in SKU has been transformational. It’s essentially a specialized, expedited business school for CPG founders. I knew it would be an incredible asset but I could have never predicted the incredible level of support, knowledge and critical connections that it has afforded. Every emerging brand could benefit in my mind.

Caroline Brain, Kif & Co.

“The curriculum and expertise within the SKU community brought me a new level of confidence as an entrepreneur. By the end of the program I felt like I had laser focused my brand message and established a solid growth strategy. I highly recommend SKU if you’re ready to take your business to the next level.”

Shannon Davenport, Founder of Esker Beauty

SKU Highlights & Happenings

Events

Alumni Companies

Nationwide program with two cohorts a year

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The SKU Advantage

We love what we do and it shows!

Preferred Providers

eBusinessPros
Balance Business Group
See all preferred vendors

Sponsors

E-Business Pros

The SKU Report: The Latest CPG News

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Springland Pets began with a moment of clarity that founder Shannon Ross couldn’t shake: dogs had evolved into full-fledged family members, but the products designed for them hadn’t kept pace. As a design-minded dog parent herself, she saw a major disconnect between what modern consumers wanted and what the industry offered — uninspired products that…

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From Stockouts to Success: Inventory Tips for Emerging Brands

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For emerging brands, inventory management can be both an opportunity and a challenge. The ability to manage stock effectively can mean the difference between delighting customers and losing sales. To help SKU brands navigate this critical piece of the business, we spoke with partner Cin7 to provide an overview of inventory management — why it…

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CPG Startup Guide to Addressing MAHA

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As the “Make America Healthy Again” (MAHA) movement gains momentum, companies face uncertainty in a changing landscape as new regulations are being passed at the state and federal level that will require label review, potential modification and possibly reformulation to ensure compliance. For example, the U.S. Food and Drug Administration (“FDA”) has taken action to…

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From Crunch to Conquest: The Daily Crunch Story

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When Laurel Orley co-founded Daily Crunch in 2020, she left behind more than a decade at Unilever to pursue something deeply personal. The inspiration came from her Aunt Diane Orley, who had discovered an ancient sprouting technique while living in India more than 20 years ago. By pairing it with a unique dehydration process, Orley…

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