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omnichannel

The 5 Biggest Mistakes Brands Make When Launching on Amazon. 700 500 Ryan Flynn

The 5 Biggest Mistakes Brands Make When Launching on Amazon.

Ryan Flynn, CEO, ExpertCPG For emerging brands, building a multi-channel strategy alongside Amazon can further bolster success. It offers vast reach, powerful tools and a user-friendly experience. But launching on Amazon is both a strategic opportunity and a formidable challenge for brands. While the Amazon marketplace offers immense reach, it’s also highly competitive and complex.…

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6 Trends Reshaping Your Marketing Strategies 1024 576 Annabel Reeves

6 Trends Reshaping Your Marketing Strategies

We’ve identified a six key considerations that are set to shape the CPG space in the second half of 2022, so that you can align your marketing strategies with current (and future) consumer demand.  read more