Wade Yenny has over two decades of experience in the retail grocery industry.

He started at Buehler’s Fresh Foods in Wooster, Ohio, progressing to Sr. Director of Center Store before leaving in 2019. Wade then joined Rouses Markets in Schriever, Louisiana, as a Grocery Category Manager, later becoming Director of Non-Foods, HBA, GM & Confections. At Jimbo’s in San Diego, he served as Grocery Buyer and was promoted to Director of Grocery. Next, Wade worked with The Fresh Market headquartered in Greensboro, North Carolina as the Vice President of Center Store & Space Planning.

Currently, Wade is the Senior Director of Brand Management & Business Development at VDriven Consulting & Venture Studio.

Wade’s diverse experience in conventional, specialty, and the natural/organic grocery channels provides him with a comprehensive understanding of the grocery retail industry. Known for his enthusiasm for working with emerging brands, his collaborative spirit, and his strong relationship-building skills, Wade brings a unique and valuable perspective to his roles. Currently, Wade is the Senior Director of Brand Management & Business Development at VDriven Consulting & Venture Studio.

He also co-hosts the “CPG Vibes” weekly LinkedIn podcast with Alex Bayer, catering to the CPG/emerging brands community.