Ross is a strategic and proactive marketing leader renowned for crafting breakthrough brand strategies and challenging the status quo. With over 11 years in the alcohol and beverage industry, Ross has played a pivotal role in building blockbuster brands such as Heineken and Foster’s in the UK, as well as super-premium brands like Don Julio, Casamigos, and Ciroc.

As a global category and innovation thought leader, Ross has been instrumental in shaping the future of the non-alcoholic beer category, leveraging the success of Heineken 0.0. His insatiable curiosity about buyer behavior and passion for creative problem-solving have consistently unlocked new opportunities in the market.

In his most recent role at Diageo as head of luxury brands, Ross drove a remarkable 110% growth in their tequila business, significantly expanding the potential of their luxury portfolio.

Ross is eager to engage with SKU mentees, ready to roll up his sleeves and embark on an exciting journey of growth and discovery together.