Amanda leads Helen of Troy’s Beauty business, comprised of hair tools and liquids for iconic brands Drybar, Curlsmith, Revlon, Hot Tools, Gold N Hot and Bed Head. Before that, she led marketing at such skincare brands as Peace Out Skincare, Skinfix, Urban Skin and AMOREPACIFIC. She was VP of US Consumer Brands for Coty's in-house digital media & marketing team: She led multi-functional team across Marketing Science, Creative, Digital Media and Omnichannel, to serve Coty’s #1 division and #1 market (US Consumer Beauty businesses - COVERGIRL, Rimmel, Sally Hansen, Clairol, mass fragrance).