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DTSTART;TZID=America/Chicago:20250730T153000
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DTSTAMP:20260502T155230
CREATED:20250723T160809Z
LAST-MODIFIED:20250724T172640Z
UID:10000052-1753889400-1753900200@sku.is
SUMMARY:Navigate Q4 Profitably featuring Drew Sanocki
DESCRIPTION:The Wall Street Journal just published The US Economy Is Regaining Its Swagger\, but many brands are discounting at levels reserved for BFCM. Must summer sales go deeper in October and November How do you make it through Q4 profitably when the American consumer seems more careful than ever in choosing their next purchase? \nDTC turnaround pro\, investor / operator\, and ecom veteran Drew Sanocki visits from New York to offer his perspective on finding the signal in all the noise. Sanocki is gathering his team of direct postal marketing pros at PostPilot for an all-hands meeting in Austin. But first they’ll join the conversation at our Shopify Meetup! Sanocki’s Q&A will be followed by a panel of owners\, investors\, and marketing leaders from local brands like Bare Performance Nutrition\, Poncho\, Chubbies\, Grunt Style\, Yeti\, Duck Camp\, Howler Brothers\, Elastique Athletics\, and more. \n3:30 – 4 pm – Check in\, networking\n4 – 4:15 pm – Pulse of DTC Ecom Marketing by Patrick Scott Pitman\n4:15 pm to 4:30 pm – Interview with Drew Sanocki: Signal vs Noise?\n4:30 pm to 5 pm – Panel of brand leaders & Drew\n5 to 6 pm – Small group ice breakers / Happy Hour drinks \nRegister here.
URL:https://sku.is/event/navigate-q4-profitably/
LOCATION:Inn Cahoots\, 1221 E 6th St.\, Austin\, TX\, 78702
ATTACH;FMTTYPE=image/jpeg:https://files.sku.is/wp-content/uploads/2025/07/SKU-Newsletter-July-30-Event.jpg
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DTSTART;TZID=America/Chicago:20250429T190000
DTEND;TZID=America/Chicago:20250429T210000
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CREATED:20250425T150529Z
LAST-MODIFIED:20250425T150529Z
UID:10000049-1745953200-1745960400@sku.is
SUMMARY:Brand Founders Panel: Decision-making in Turbulent Times
DESCRIPTION:In a turbulent market with uncertain consumer shopping demand and even more uncertainty around cost of goods\, how are you making decisions? \nJoin our panel oriented to the Direct-To-Consumer sales channel for a discussion about: \n\nWhat investments are you making now for profitability this year?\nWhat are you stopping or redirecting now given market uncertainty?\nHow are you making decisions amidst rapid change in the market?\n\nLet’s talk about how to position your company for profitability in times of economic uncertainty. Whether planning inventory or marketing investments\, we’ll discuss both practice and theory for how to navigate uncertainty. \nHost Patrick Scott Pitman will ask questions of a panel that includes CPG brand co-founder Jake Chambers of Pupsentials. Read the Shopify case study on its remarkable sales growth. Jake is a graduate of SKU\, a CPG accelerator based in Austin. \nBrand co-founder Shaz Rajashekar of SHAZ & KIKS will describe how her corporate background informs her entrepreneurial process. With most of her sourcing from India\, she’s modeling scenarios and imagining possible futures. She’ll tell us how it’s going! \nAlso joining the panel will be entrepreneur and investor Taylor Pearson. Author of The End of Jobs\, Pearson champions clear-thinking amidst uncertainty. His Interesting Times Newsletter is beloved by executives challenged to make decisions under opaque conditions. An advocate for applying the OODA Loop to business\, Pearson spent the last 5 years running a hedge fund and coaching entrepreneurs and executives. \nKlaviyo is also sponsoring this event. There will be lots of people in the room who prioritize email & sms marketing\, retention practices.
URL:https://sku.is/event/brand-founders-panel-decision-making-in-turbulent-times/
LOCATION:Inn Cahoots\, 1221 E 6th St.\, Austin\, TX\, 78702
CATEGORIES:Meetup
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