BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//SKU - ECPv6.15.20//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-ORIGINAL-URL:https://sku.is
X-WR-CALDESC:Events for SKU
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20240310T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20241103T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20250309T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20251102T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20260308T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20261101T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251022T190000
DTEND;TZID=America/Chicago:20251022T210000
DTSTAMP:20260430T142035
CREATED:20251017T183848Z
LAST-MODIFIED:20251017T183848Z
UID:10000055-1761159600-1761166800@sku.is
SUMMARY:Austin Shopify Happy Hour
DESCRIPTION:It’s time for our first Happy Hour of the Fall!Meet ecommerce peers and make new connections. You’ll get to know ecommerce brand owners with multiple exits alongside those who are just starting their store. Meet experts who help stores with fulfillment\, SEO\, paid traffic\, email\, and design. Find your next hire among those seeking a job\, or get a tip on who is hiring. You don’t have to already be in the Shopify ecosystem to be welcome. Amazon store sellers curious about Shopify attend\, as do Magento\, Klaviyo\, & BigCommerce people with questions or ideas to share. \nEnjoy a free drink sponsored by ebusiness pros email marketing agency if you arrive before 7:45 p.m. There’s a taqueria on site if you’re hungry.
URL:https://sku.is/event/austin-shopify-happy-hour/
LOCATION:Plaza Saltillo\, 1300 E 4th St.\, Austin\, 78702\, United States
CATEGORIES:Happy Hour
ATTACH;FMTTYPE=image/jpeg:https://files.sku.is/wp-content/uploads/2025/10/Screenshot-2025-10-17-at-1.38.01-PM.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250730T153000
DTEND;TZID=America/Chicago:20250730T183000
DTSTAMP:20260430T142035
CREATED:20250723T160809Z
LAST-MODIFIED:20250724T172640Z
UID:10000052-1753889400-1753900200@sku.is
SUMMARY:Navigate Q4 Profitably featuring Drew Sanocki
DESCRIPTION:The Wall Street Journal just published The US Economy Is Regaining Its Swagger\, but many brands are discounting at levels reserved for BFCM. Must summer sales go deeper in October and November How do you make it through Q4 profitably when the American consumer seems more careful than ever in choosing their next purchase? \nDTC turnaround pro\, investor / operator\, and ecom veteran Drew Sanocki visits from New York to offer his perspective on finding the signal in all the noise. Sanocki is gathering his team of direct postal marketing pros at PostPilot for an all-hands meeting in Austin. But first they’ll join the conversation at our Shopify Meetup! Sanocki’s Q&A will be followed by a panel of owners\, investors\, and marketing leaders from local brands like Bare Performance Nutrition\, Poncho\, Chubbies\, Grunt Style\, Yeti\, Duck Camp\, Howler Brothers\, Elastique Athletics\, and more. \n3:30 – 4 pm – Check in\, networking\n4 – 4:15 pm – Pulse of DTC Ecom Marketing by Patrick Scott Pitman\n4:15 pm to 4:30 pm – Interview with Drew Sanocki: Signal vs Noise?\n4:30 pm to 5 pm – Panel of brand leaders & Drew\n5 to 6 pm – Small group ice breakers / Happy Hour drinks \nRegister here.
URL:https://sku.is/event/navigate-q4-profitably/
LOCATION:Inn Cahoots\, 1221 E 6th St.\, Austin\, TX\, 78702
ATTACH;FMTTYPE=image/jpeg:https://files.sku.is/wp-content/uploads/2025/07/SKU-Newsletter-July-30-Event.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250429T190000
DTEND;TZID=America/Chicago:20250429T210000
DTSTAMP:20260430T142035
CREATED:20250425T150529Z
LAST-MODIFIED:20250425T150529Z
UID:10000049-1745953200-1745960400@sku.is
SUMMARY:Brand Founders Panel: Decision-making in Turbulent Times
DESCRIPTION:In a turbulent market with uncertain consumer shopping demand and even more uncertainty around cost of goods\, how are you making decisions? \nJoin our panel oriented to the Direct-To-Consumer sales channel for a discussion about: \n\nWhat investments are you making now for profitability this year?\nWhat are you stopping or redirecting now given market uncertainty?\nHow are you making decisions amidst rapid change in the market?\n\nLet’s talk about how to position your company for profitability in times of economic uncertainty. Whether planning inventory or marketing investments\, we’ll discuss both practice and theory for how to navigate uncertainty. \nHost Patrick Scott Pitman will ask questions of a panel that includes CPG brand co-founder Jake Chambers of Pupsentials. Read the Shopify case study on its remarkable sales growth. Jake is a graduate of SKU\, a CPG accelerator based in Austin. \nBrand co-founder Shaz Rajashekar of SHAZ & KIKS will describe how her corporate background informs her entrepreneurial process. With most of her sourcing from India\, she’s modeling scenarios and imagining possible futures. She’ll tell us how it’s going! \nAlso joining the panel will be entrepreneur and investor Taylor Pearson. Author of The End of Jobs\, Pearson champions clear-thinking amidst uncertainty. His Interesting Times Newsletter is beloved by executives challenged to make decisions under opaque conditions. An advocate for applying the OODA Loop to business\, Pearson spent the last 5 years running a hedge fund and coaching entrepreneurs and executives. \nKlaviyo is also sponsoring this event. There will be lots of people in the room who prioritize email & sms marketing\, retention practices.
URL:https://sku.is/event/brand-founders-panel-decision-making-in-turbulent-times/
LOCATION:Inn Cahoots\, 1221 E 6th St.\, Austin\, TX\, 78702
CATEGORIES:Meetup
ATTACH;FMTTYPE=image/jpeg:https://files.sku.is/wp-content/uploads/2025/04/newtopia-1.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250429
DTEND;VALUE=DATE:20250501
DTSTAMP:20260430T142035
CREATED:20250321T164958Z
LAST-MODIFIED:20250321T164958Z
UID:10000046-1745884800-1746057599@sku.is
SUMMARY:Planting for Profits DTC Workshop
DESCRIPTION:Spring ’25 Mentor Patrick Scott Pitman is hosting  ‘Planting for Profits‘\, a DTC workshop for founders and digital marketers. In the hands-on workshop\, founders will have a a chance to work together to fix opt-in offers and pre-purchase flows in Klaviyo to double opt-in rates and and grow email & SMS channels.  You will learn the following in the workshop: \n\nQuizzes + Popups Built On-Site\nFlows Optimized & Sending Before You Leave\nHands-On Help From Pros + Peer Insights\nImmediate Wins\, No Busywork\nBreakfast Tacos\, Coffee\, Sunshine
URL:https://sku.is/event/planting-for-profits-dtc-workshop/
LOCATION:Austin\, TX
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://files.sku.is/wp-content/uploads/2025/03/SKULogo-1-2-1-1-1-2.ai-2.jpg
END:VEVENT
END:VCALENDAR