Reuben spent 24 years at Johnson & Johnson in both Customer Development and Supply Chain. He was the Senior Director of Global Deliver Value Chain with responsibility for eCommerce, Digital Strategy & Roadmap, and Customer Collaboration.

While leading the Oral Care Franchise as the Director of Customer Strategy in North America, LISTERINE® enjoyed 11 consecutive months of share growth in a marketplace that experienced unprecedented disruption by the emerging brand channels. Under his leadership, his team was also successful in driving profitability for the portfolio by championing Revenue Growth Management strategies, driving joint value creation for mass and e-retailers and the enterprise.