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DTSTART;TZID=America/Chicago:20250429T190000
DTEND;TZID=America/Chicago:20250429T210000
DTSTAMP:20260404T045809
CREATED:20250425T150529Z
LAST-MODIFIED:20250425T150529Z
UID:10000049-1745953200-1745960400@sku.is
SUMMARY:Brand Founders Panel: Decision-making in Turbulent Times
DESCRIPTION:In a turbulent market with uncertain consumer shopping demand and even more uncertainty around cost of goods\, how are you making decisions? \nJoin our panel oriented to the Direct-To-Consumer sales channel for a discussion about: \n\nWhat investments are you making now for profitability this year?\nWhat are you stopping or redirecting now given market uncertainty?\nHow are you making decisions amidst rapid change in the market?\n\nLet’s talk about how to position your company for profitability in times of economic uncertainty. Whether planning inventory or marketing investments\, we’ll discuss both practice and theory for how to navigate uncertainty. \nHost Patrick Scott Pitman will ask questions of a panel that includes CPG brand co-founder Jake Chambers of Pupsentials. Read the Shopify case study on its remarkable sales growth. Jake is a graduate of SKU\, a CPG accelerator based in Austin. \nBrand co-founder Shaz Rajashekar of SHAZ & KIKS will describe how her corporate background informs her entrepreneurial process. With most of her sourcing from India\, she’s modeling scenarios and imagining possible futures. She’ll tell us how it’s going! \nAlso joining the panel will be entrepreneur and investor Taylor Pearson. Author of The End of Jobs\, Pearson champions clear-thinking amidst uncertainty. His Interesting Times Newsletter is beloved by executives challenged to make decisions under opaque conditions. An advocate for applying the OODA Loop to business\, Pearson spent the last 5 years running a hedge fund and coaching entrepreneurs and executives. \nKlaviyo is also sponsoring this event. There will be lots of people in the room who prioritize email & sms marketing\, retention practices.
URL:https://sku.is/event/brand-founders-panel-decision-making-in-turbulent-times/
LOCATION:Inn Cahoots\, 1221 E 6th St.\, Austin\, TX\, 78702
CATEGORIES:Meetup
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250430T110000
DTEND;TZID=America/Chicago:20250430T120000
DTSTAMP:20260404T045809
CREATED:20250424T150321Z
LAST-MODIFIED:20250424T150321Z
UID:10000047-1746010800-1746014400@sku.is
SUMMARY:SKU Town Hall: Navigating Tariff Uncertainty\, Strategies for CPG Startups
DESCRIPTION:With tariffs top of mind for everyone in the CPG space\, navigating this uncertainty has become a critical challeng\, especially for startups who have fewer resources to deal with their potential impact. \nJoin us at 11 a.m. CT\, April 30th for a virtual panel of founders\, retailers and financial experts where we’ll explore how tariffs are impacting CPG startups and some coping strategies in these uncertain times. \nModerated by SKU’S CMO Michelle Breyer\, this conversation brings together a panel of experts who will share insights\, strategies\, and stories. From sourcing challenges to retailer negotiations\, we’ll unpack how to stay resilient and strategic in an environment that continues to evolve \nThe panelists include: \n\nKelly Spillane\, Investment Principal for Whole Foods Market who also leads investments in the retailer’s LEAP CPG accelerator companies.\nLex Evan®\, founder and CEO of LEXINGTON BAKES\nJulia Megson\, founder and CEO of Rescale and former director of operations at Trader Joe’s\nJulie Wolf\, founder of Spring ’25 brand Fairly Nuts.\nFaheem Siddiqi\, managing partner at FinanceWithin\n\nWhat You’ll Learn: \n\nHow tariffs are affecting founders and their brands first hand.\nTactical advice on financial projections\, pricing and supply chain shifts.\nHow retailers are responding and what it may mean for your brand.
URL:https://sku.is/event/sku-town-hall-navigating-tariff-uncertainty-strategies-for-cpg-startups/
LOCATION:Virtual
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250501T160000
DTEND;TZID=America/Chicago:20250501T180000
DTSTAMP:20260404T045809
CREATED:20250425T152615Z
LAST-MODIFIED:20250425T153012Z
UID:10000050-1746115200-1746122400@sku.is
SUMMARY:SKU Dallas Happy Hour
DESCRIPTION:Please join us for a gathering of mentors\, founders and Dallas CPG leaders at The Rustic from 4-6 p.m. May 1. It will be an opportunity to network with industry leaders\, share experiences\, and forge meaningful connections in a relaxed setting. Come unwind and raise a toast with us! We hope to see you there. \nA special thanks to SKU partner Foley & Lardner for sponsoring the happy hour. Foley & Lardner ‘s 80-plus Emerging Growth and Venture Capital attorneys understand the complex and diverse needs of venture funds\, portfolio companies\, and startups. They have guided hundreds of companies\, from startup to commercialization to liquidity events.
URL:https://sku.is/event/sku-dallas-happy-hour/
LOCATION:The Rustic\, 3656 Howell Street\, Dallas\, Texas\, 95204
CATEGORIES:Happy Hour
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END:VEVENT
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250505
DTEND;VALUE=DATE:20250510
DTSTAMP:20260404T045809
CREATED:20250424T151610Z
LAST-MODIFIED:20250424T151610Z
UID:10000048-1746403200-1746835199@sku.is
SUMMARY:Austin Startup Week
DESCRIPTION:Austin will be the epicenter of the CPG world May 5-9! Austin Consumer Week is a packed with activities focused on CPG\, with some of the industry’s top leaders heading to Austin for the event. \nSKU is proud to be one of the sponsors of this incredible week. Some of the highlights include: \nMay 5\nConsumer VC Live (4 p.m.):​ Mike Gelb will host a live podcast conversation with CPG legends Clayton Christopher and Brian Goldberg\, both managing partners at Astō Consumer Partners. Clayton is the co-founder of SKU and also founded Sweet Leaf Tea Co. (acquired by Nestlé)\, Deep Eddy Vodka (acquired by Heaven Hill Distilleries)\, and Waterloo Sparkling Water (acquired by Flexis Capital) and co-founder and former Managing Partner at CAVU VENTURES LLC.\nRequest to Join here  \nMay 6\nBevNET.com Taste Radio Meetup (5-7 p.m.): The meetup at Torchy’s Tacos will feature two hours of live podcast recordings and industry networking\, as well as adult and non-alcoholic beverages\, and appetizers. Join the Producer & Editor of Taste Radio\, Ray Latif\, and Taste Radio co-hosts John Craven\, Jacqui Brugliera and Mike Schneider\, along with industry professionals within the food\, beverage\, beer and beyond industries. SKU is a co-sponsor of this event.\nRSVP here \nMay 6\nKS WELI End of Year Celebration 2025 (9 a.m.): The Kendra Scott Women’s Entrepreneurial Leadership Institute (KS WELI) at The University of Texas at Austin strives to strengthen the next generation of leaders who will change the world in business and beyond.\nRSVP here \nMay 7\n2025 iFlyVC Consumer Summit (9 a.m.): This is a premier gathering of consumer innovators\, founders\, and investors from across the United States.\nThis day-long summit will feature engaging keynotes\, thought-provoking panels\, and networking opportunities designed to foster collaboration and inspiration among attendees. Join us as we soar into the future of consumer innovation!\nRSVP here \nMay 8\nTurn Up! CPG Happy Hour (5-7 p.m.: SKU\, Willpower and Marc Nathan are teaming up to present the launch of TexasCPG.org at a casual CPG Community Happy Hour and brand showcase.\nGet ticket here \nSee details about all of the week’s activities here.
URL:https://sku.is/event/austin-startup-week/
CATEGORIES:Meetup,Pitch Event,Summit
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20250507
DTEND;VALUE=DATE:20250508
DTSTAMP:20260404T045809
CREATED:20250321T133946Z
LAST-MODIFIED:20250321T135333Z
UID:10000044-1746576000-1746662399@sku.is
SUMMARY:2025 iFlyVC Consumer Summit
DESCRIPTION:The iFlyVC Consumer Summit 2025 is a premier gathering of consumer innovators\, founders\, and investors from across the United States. This one-day event will explore the dynamic intersections of technology\, culture\, and generational trends shaping the future of the consumer landscape.\nThis summit will feature engaging keynotes\, thought-provoking panels\, and networking opportunities designed to foster collaboration and inspiration among attendees.\n\n\nPanel topics include\n\nAI-Powered Disruption: The Future of Consumer Innovation\n​Gen Z & Gen Alpha: The Next Billion-Dollar Consumer Wave\n​Culture-Driven Brands: Winning with Cross-Cultural Experiences\n​Breaking Growth Limits: How CPG Brands Scale to the Moon\n​VC Unfiltered: What Investors Really Think About Your Business\n​Surviving & Thriving in the New Tariff Era: The Playbook for U.S. Commerce\n​Tech Meets Retail: The New Generation of Service-Driven Disruptors
URL:https://sku.is/event/2025-iflyvc-consumer-summit/
LOCATION:Springdale Station\, 979 Springdale Rd Suite #160\, Austin\, Texas\, 78702
CATEGORIES:Summit
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250520T043000
DTEND;TZID=America/Chicago:20250520T210000
DTSTAMP:20260404T045809
CREATED:20250321T135227Z
LAST-MODIFIED:20250424T151710Z
UID:10000045-1747715400-1747774800@sku.is
SUMMARY:SKU Spring '25 CPG Showcase Pitch Event
DESCRIPTION:SKU\, the nation’s leading CPG accelerator\, will celebrate the culmination of the Spring ’25 Track with an in-person event in Austin on Tue\, May 20th  from 4:30-9:00 PM at Robert B. Rowling Hall at the University of Texas McComb’s School of Business. RSVP here to attend the event – one of the industry’s premiere pitch events. \nThe SKU Showcase provides an opportunity for founders to present to an audience of CPG leaders from around the country\, integrating all they have learned during the immersive 12-week program. The  founders participate in weekly classes led by industry experts\, covering essential topics for CPG entrepreneurs\, including channel strategy\, branding\, packaging\, labeling and safety\, operations\, and fundraising. \nThe eight Spring ‘25 Track brands are: \nFairly Nuts: Founded by Julie Wolf\, FairlyNuts offers a carnival of delicious trail mixes made from  in-house roasted mixes of nuts\, all packaged sustainably.   \ngood dirt: Founded by c good dirt® is a delicious low-sugar sparkling beverage brand using mushrooms and fiber for optimal digestive support and overall well-being. \nKobi: Founded by Siôn Owen\, Kobi makes better body care products for kids and teens designed specifically for the more sensitive skin that young people have. Kobi currently offers kid-friendly deodorant\, face wash\, body wash\, and foot spray\, with more products in the works. \nNiramaya: Founded by Mehek Khera\, Niramaya is an Indian-American snack food brand that brings healthy\, grain free snacks with bold flavors that everyone can enjoy at any time of the day. They have a line of 3 versatile dips and 4 flavors of Naan Pretzels. \nPetPax Co: Founded by Anthony Gatti and Nathan Ruff-Williams\, PetPax is revolutionizing pet wellness with fast-acting\, science-backed supplements designed for convenience and effectiveness. \npi00a: Founded by Rylan\, Russ\, Melody and Tasyia Stein\, pi00a is a Deaf and CODA family owned business that specializes in handcrafted frozen Asian-inspired Neapolitan pizzas. Their mission is to create job opportunities for the Deaf community. \nRookie’s: Founded by Jordan and Holly Nickerson\, Rookie’s seeks to create “memorable dessert experiences” through its handcrafted ice cream and cookie sandwiches. \nSaint Rocco’s Treats: Founded by brothers Kaleb and Kolby Rush\, Saint Rocco’s makes human-grade dog treats\, meal toppers and food.
URL:https://sku.is/event/sku-spring-25-cpg-showcase-pitch-event/
LOCATION:Robert B. Rowling Hall at the University of Texas McComb’s School of Business\, 300 W Martin Luther King Jr Blvd\, Austin\, TX\, 78705\, United States
CATEGORIES:Pitch Event
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250630T173000
DTEND;TZID=America/Chicago:20250630T193000
DTSTAMP:20260404T045809
CREATED:20250603T134855Z
LAST-MODIFIED:20250624T135657Z
UID:10000051-1751304600-1751311800@sku.is
SUMMARY:SKU NYC Happy Hour
DESCRIPTION:​Are you attending the Fancy Foods Show or located in the NYC metropolitan area? SKU is hosting a happy hour on June 30th from 5:30–7:30pm ET in the Barrel Room at City Winery — just a 5-minute drive or a short walk from the Javits Center\, home of the Fancy Foods Show. \n​Enjoy small bites and beverages\, including our signature cocktail:\nThe Sample and Sparkle (aka Vineyard Spritz) – a refreshing mix of vodka\, Giffard Pêche de Vigne\, lime\, strawberry\, City Bubbles Cava\, and soda. \n​Special thanks to our sponsor\, Highlight – the first and only vertically integrated product insights platform\, helping emerging and disruptive brands build products people love. \n 
URL:https://sku.is/event/sku-nyc-happy-hour/
LOCATION:City Winery New York\, 25 11th Ave\, New York\, 10011\, United States
CATEGORIES:Happy Hour
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250730T153000
DTEND;TZID=America/Chicago:20250730T183000
DTSTAMP:20260404T045809
CREATED:20250723T160809Z
LAST-MODIFIED:20250724T172640Z
UID:10000052-1753889400-1753900200@sku.is
SUMMARY:Navigate Q4 Profitably featuring Drew Sanocki
DESCRIPTION:The Wall Street Journal just published The US Economy Is Regaining Its Swagger\, but many brands are discounting at levels reserved for BFCM. Must summer sales go deeper in October and November How do you make it through Q4 profitably when the American consumer seems more careful than ever in choosing their next purchase? \nDTC turnaround pro\, investor / operator\, and ecom veteran Drew Sanocki visits from New York to offer his perspective on finding the signal in all the noise. Sanocki is gathering his team of direct postal marketing pros at PostPilot for an all-hands meeting in Austin. But first they’ll join the conversation at our Shopify Meetup! Sanocki’s Q&A will be followed by a panel of owners\, investors\, and marketing leaders from local brands like Bare Performance Nutrition\, Poncho\, Chubbies\, Grunt Style\, Yeti\, Duck Camp\, Howler Brothers\, Elastique Athletics\, and more. \n3:30 – 4 pm – Check in\, networking\n4 – 4:15 pm – Pulse of DTC Ecom Marketing by Patrick Scott Pitman\n4:15 pm to 4:30 pm – Interview with Drew Sanocki: Signal vs Noise?\n4:30 pm to 5 pm – Panel of brand leaders & Drew\n5 to 6 pm – Small group ice breakers / Happy Hour drinks \nRegister here.
URL:https://sku.is/event/navigate-q4-profitably/
LOCATION:Inn Cahoots\, 1221 E 6th St.\, Austin\, TX\, 78702
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251021T053000
DTEND;TZID=America/Chicago:20251021T193000
DTSTAMP:20260404T045809
CREATED:20251015T160056Z
LAST-MODIFIED:20251015T160056Z
UID:10000054-1761024600-1761075000@sku.is
SUMMARY:SKU Propeller Happy Hour
DESCRIPTION:Please join SKU from 5:30-7:30 p.m.\, Oct. 21 for Austin Happy Hour. We’ll be gathering at the Hotel ZaZa overlooking downtown Austin — the perfect setting for connecting with founders\, mentors\, and industry leaders. \nSKU happy hours are about much more than drinks. They represent what makes our community so powerful: building authentic relationships\, sparking new ideas\, celebrating our wins and helping each other with challenges. \nA big thank you to our Propeller Industries for sponsoring this event and being such an invaluable partner. Propeller is a leading strategic finance and accounting partner for venture-stage companies\, offering a dynamic\, fractional workforce solution that provides a cost-effective alternative to hiring full-time talent too early.
URL:https://sku.is/event/sku-propeller-happy-hour/
CATEGORIES:Happy Hour,Meetup
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251022T190000
DTEND;TZID=America/Chicago:20251022T210000
DTSTAMP:20260404T045809
CREATED:20251017T183848Z
LAST-MODIFIED:20251017T183848Z
UID:10000055-1761159600-1761166800@sku.is
SUMMARY:Austin Shopify Happy Hour
DESCRIPTION:It’s time for our first Happy Hour of the Fall!Meet ecommerce peers and make new connections. You’ll get to know ecommerce brand owners with multiple exits alongside those who are just starting their store. Meet experts who help stores with fulfillment\, SEO\, paid traffic\, email\, and design. Find your next hire among those seeking a job\, or get a tip on who is hiring. You don’t have to already be in the Shopify ecosystem to be welcome. Amazon store sellers curious about Shopify attend\, as do Magento\, Klaviyo\, & BigCommerce people with questions or ideas to share. \nEnjoy a free drink sponsored by ebusiness pros email marketing agency if you arrive before 7:45 p.m. There’s a taqueria on site if you’re hungry.
URL:https://sku.is/event/austin-shopify-happy-hour/
LOCATION:Plaza Saltillo\, 1300 E 4th St.\, Austin\, 78702\, United States
CATEGORIES:Happy Hour
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END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251118T163000
DTEND;TZID=America/Chicago:20251118T203000
DTSTAMP:20260404T045809
CREATED:20251015T155314Z
LAST-MODIFIED:20251029T213444Z
UID:10000053-1763483400-1763497800@sku.is
SUMMARY:SKU Fall '25 Showcase
DESCRIPTION:Join us in celebrating the journey of our Fall ’25 cohort at the SKU Showcase Pitch Event – an evening of powerful storytelling\, authentic connections\, and the energy of a room packed with CPG superstars! Showcase is the culmination of the rigorous 12-week program\, which includes weekly classes on key topics and mentoring by industry leaders. \nRSVP here. \n​Details: \n\nTuesday\, November 18\nDoors open at 4:30 PM | Pitches begin at 5:00 PM | Reception to follow\n\n​Expect an unforgettable evening featuring: \n\nLive pitches– Meet eight standout brands as they share their stories and big visions.\nA special keynote– ​Allison Ellsworth\, the co-founder of @drinkpoppi\, will be our keynote speaker! Allison revolutionized the beverage industry with its better-for-you prebiotic sodas by experimenting in her kitchen to create an apple cider vinegar-infused soda that tasted great. From the farmers market to a Shark Tank deal\, in just five years\, poppi quickly became one of the fastest-growing beverages in the U.S.\nProduct sampling and brand showcases– Get a taste (literally!) of the innovation – sample products from the participating brands during the reception.\nNetworking– Connect with founders\, investors\, mentors\, and CPG insiders from across the country.\n\n​The eight SKU Fall ’25 Track brands are: \n\n​18 Chestnuts Soups: Founded by Ilona Kossoff\, 18 Chestnuts offers seasonal\, plant-based\, small-batch soups that combine rich flavor with optimal nutrition. Ilona launched the brand after her personal healing journey led her to discover the power of food as medicine\, following years of debilitating digestive issues and conventional treatments that failed.\n​cMOSS Beauty: Founded by Laurie Larkey and Stephanie Sand\, cMOSS Beauty® is derived from ethically harvested Irish Sea Moss (Chondrus Crispus) and combines the natural power of the sea with the advancements of science and technology to deliver clean\, transformative skincare.\n​DOGISTRY: Founded by Lauren Ephrat\, DOGISTRY is a luxury pet accessories brand that fuses sophisticated design with functional innovation. DOGISTRY has earned national recognition for its award-winning harnesses\, patent-pending City Leash\, and Fi-compatible collar bands\, all designed to elevate the dog-walking experience.\n​FocusFuel: Founded by Daniel Herz\, John Senn\, and Brandon Herwig\, FocusFuel is a clean caffeine gummy designed for high performers\, go-getters\, and everyday hustlers who want energy without the crash or the can. With better ingredients\, better taste\, and better convenience\, we’re redefining how caffeine fits into your daily routine.\n​Lotza: Founded by Laura Markewicz\, Lotza is a classic party punch\, but better.
A sparkling blend of juicy fruits and vibrant botanicals with a feel-good functional twist—mood-boosting adaptogens for now\, replenishing vitamins and electrolytes for next-day.\n​Thanks Danks: Founded by husband and wife Garret and Jordan Danks. Thanks Danks creates beef jerky with zero sugar and the highest protein count on the market. They are committed to fueling better-for-you health enthusiasts with a clean meat snack made from simple ingredients rather than fillers.\n​Ulu Foods: Founded by Courtney Mills\, Ulu Foods makes grain-free\, climate-positive snacks using breadfruit. By transforming this nutrient-dense fruit into delicious alternatives\, Ulu Foods is redefining healthy snacking while supporting more sustainable food systems.\n​Wild Monkey Bar: Founded by husband and wife John and Brooke Campbell\, Wild Monkey Bar is reinventing the candy bar — indulgent and nourishing. A multi-layered experience with crunchy toasted granola\, creamy cashew butter\, rich dark chocolate\, and sea salt flakes. Whether you’re tackling your to-do list or unleashing your wildest self\, every bite is a little reward that keeps your momentum going.\n\n​Schedule at a glance:\n4:30-5:00 pm: Drinks\, bites & sampling\n5:00-7:15 pm: Founder pitches (including brief intermission)\n7:15-8:30 pm: More drinks\, bites & sampling\n8:30-10:00 pm: After party if you want to continue the fun 🙂 \n​Parking & Getting There:\nPaid parking is available in the parking garage attached to Rowling Hall and directly next door at the AT&T Conference Center. There is also paid street parking nearby. Otherwise we encourage you to Lyft/Uber. From the Rowling Hall garage\, take the stairs/elevator to the first level where you’ll find Crum Auditorium. From the street/campus level\, enter the main entrance to Rowling Hall across from the AT&T Center/courtyard area and Crum will be on the right side on the first level.
URL:https://sku.is/event/sku-fall-25-showcase/
LOCATION:Robert B. Rowling Hall at the University of Texas McComb’s School of Business\, 300 W Martin Luther King Jr Blvd\, Austin\, TX\, 78705\, United States
CATEGORIES:Brand Showcase,Pitch Event
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BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20251121T130000
DTEND;TZID=America/Chicago:20251121T134500
DTSTAMP:20260404T045809
CREATED:20251107T174248Z
LAST-MODIFIED:20251107T174248Z
UID:10000056-1763730000-1763732700@sku.is
SUMMARY:SKU Spring '26 Founder Info Session
DESCRIPTION:Join the SKU Crew for an info session to learn more about SKU’s Spring ’26 Track – the nation’s leading CPG accelerator for emerging brands.We’ll walk through what to expect from the program\, the application process\, and how SKU’s mentor network helps founders scale smarter and faster. \nYou’ll get an inside look at SKU — the top-notch curriculum\, hands-on mentorship\, and powerful community. The ideal brand has traction ($100K or more)\, innovative products in a hot category\, and a dedicated\, passionate founder. We work with brands in a wide range of categories\, including food & beverage\, wellness\, pet\, beauty\, personal care and apparel.
URL:https://sku.is/event/sku-spring-26-founder-info-session/
LOCATION:Virtual
CATEGORIES:Info Session
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BEGIN:VEVENT
DTSTART;VALUE=DATE:20260303
DTEND;VALUE=DATE:20260307
DTSTAMP:20260404T045809
CREATED:20260216T153856Z
LAST-MODIFIED:20260216T153856Z
UID:10000057-1772496000-1772841599@sku.is
SUMMARY:Expo West
DESCRIPTION:Expo West is the industry’s defining event for natural and organic professionals. For four decades\, we’ve been the ultimate CPG and retail ecosystem experience in Anaheim\, CA where breakthrough connections\, visionary insights\, and market-transforming discoveries revolutionize your business trajectory. Unearth your next big seller among the largest collection of emerging and pioneering brands. Every conversation\, every product discovery\, and every relationship forged here becomes your competitive advantage in the rapidly evolving natural & organic landscape. \nEmpower Your Future at Expo West—where tomorrow’s opportunities begin today.
URL:https://sku.is/event/expo-west-2/
LOCATION:Anaheim Convention Center\, 800 West Katella Avenue\, Anaheim\, CA\, 92802\, United States
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