BEGIN:VCALENDAR
VERSION:2.0
PRODID:-//SKU - ECPv6.16.3//NONSGML v1.0//EN
CALSCALE:GREGORIAN
METHOD:PUBLISH
X-WR-CALNAME:SKU
X-ORIGINAL-URL:https://sku.is
X-WR-CALDESC:Events for SKU
REFRESH-INTERVAL;VALUE=DURATION:PT1H
X-Robots-Tag:noindex
X-PUBLISHED-TTL:PT1H
BEGIN:VTIMEZONE
TZID:America/Chicago
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20240310T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20241103T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20250309T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20251102T070000
END:STANDARD
BEGIN:DAYLIGHT
TZOFFSETFROM:-0600
TZOFFSETTO:-0500
TZNAME:CDT
DTSTART:20260308T080000
END:DAYLIGHT
BEGIN:STANDARD
TZOFFSETFROM:-0500
TZOFFSETTO:-0600
TZNAME:CST
DTSTART:20261101T070000
END:STANDARD
END:VTIMEZONE
BEGIN:VEVENT
DTSTART;VALUE=DATE:20250429
DTEND;VALUE=DATE:20250501
DTSTAMP:20260613T132341
CREATED:20250321T164958Z
LAST-MODIFIED:20250321T164958Z
UID:10000046-1745884800-1746057599@sku.is
SUMMARY:Planting for Profits DTC Workshop
DESCRIPTION:Spring ’25 Mentor Patrick Scott Pitman is hosting  ‘Planting for Profits‘\, a DTC workshop for founders and digital marketers. In the hands-on workshop\, founders will have a a chance to work together to fix opt-in offers and pre-purchase flows in Klaviyo to double opt-in rates and and grow email & SMS channels.  You will learn the following in the workshop: \n\nQuizzes + Popups Built On-Site\nFlows Optimized & Sending Before You Leave\nHands-On Help From Pros + Peer Insights\nImmediate Wins\, No Busywork\nBreakfast Tacos\, Coffee\, Sunshine
URL:https://sku.is/event/planting-for-profits-dtc-workshop/
LOCATION:Austin\, TX
CATEGORIES:Workshop
ATTACH;FMTTYPE=image/jpeg:https://files.sku.is/wp-content/uploads/2025/03/SKULogo-1-2-1-1-1-2.ai-2.jpg
END:VEVENT
BEGIN:VEVENT
DTSTART;TZID=America/Chicago:20250430T110000
DTEND;TZID=America/Chicago:20250430T120000
DTSTAMP:20260613T132341
CREATED:20250424T150321Z
LAST-MODIFIED:20250424T150321Z
UID:10000047-1746010800-1746014400@sku.is
SUMMARY:SKU Town Hall: Navigating Tariff Uncertainty\, Strategies for CPG Startups
DESCRIPTION:With tariffs top of mind for everyone in the CPG space\, navigating this uncertainty has become a critical challeng\, especially for startups who have fewer resources to deal with their potential impact. \nJoin us at 11 a.m. CT\, April 30th for a virtual panel of founders\, retailers and financial experts where we’ll explore how tariffs are impacting CPG startups and some coping strategies in these uncertain times. \nModerated by SKU’S CMO Michelle Breyer\, this conversation brings together a panel of experts who will share insights\, strategies\, and stories. From sourcing challenges to retailer negotiations\, we’ll unpack how to stay resilient and strategic in an environment that continues to evolve \nThe panelists include: \n\nKelly Spillane\, Investment Principal for Whole Foods Market who also leads investments in the retailer’s LEAP CPG accelerator companies.\nLex Evan®\, founder and CEO of LEXINGTON BAKES\nJulia Megson\, founder and CEO of Rescale and former director of operations at Trader Joe’s\nJulie Wolf\, founder of Spring ’25 brand Fairly Nuts.\nFaheem Siddiqi\, managing partner at FinanceWithin\n\nWhat You’ll Learn: \n\nHow tariffs are affecting founders and their brands first hand.\nTactical advice on financial projections\, pricing and supply chain shifts.\nHow retailers are responding and what it may mean for your brand.
URL:https://sku.is/event/sku-town-hall-navigating-tariff-uncertainty-strategies-for-cpg-startups/
LOCATION:Virtual
ATTACH;FMTTYPE=image/jpeg:https://files.sku.is/wp-content/uploads/2025/04/FINAL-1.jpg
END:VEVENT
END:VCALENDAR