Loading Events

« All Events

  • This event has passed.

BevNET Live: Navigating the ‘New’ World Of Non-Alc

June 15 @ 2:15 PM - 2:45 PM

With brands, consumers and retailers all eager to see this trend continue to grow double-digits annually, the question isn’t if or when this category is going to take off – it’s how. On June 15 at BevNET Live Summer 2022, we’ll bring together a panel of industry experts from across disciplines to chart the journey so far and plot the path ahead for adult non-alcoholic beverages. In discussion with BevNET managing editor Martin Caballero, the panestlis will help define who and what this rising movement represents (and what it does not) and how this new generation of beverages both fits into and disrupts both traditional and tech-driven commercial business models, while also offering perspective on product innovation, marketing and connection to larger CPG trends. Panelists include:

George Daines, Sr. Global Category Merchant, Beverage at Whole Foods Market

Morgan McLachlan, Co-Founder & Chief Product Officer, AMASS Botanics;



Metropolitan Pavilion
125 W 18th St
New York, 10011 United States